Friday, 14 February 2020 18:50

Representative office of VKontakte opened in Almaty

On January 31, Almaty hosted a presentation dedicated to the opening of the VKontakte representative office in Kazakhstan. This social network is popular among Kazakhstanis, and now the work on interaction with opinion leaders and bloggers, as well as on promotion of projects in the republic will be strengthened. [Profit]

Earlier VK opened regional representative offices in Yekaterinburg, Kazan and Nizhny Novgorod. This was done within the framework of a new experimental program, which allows the social network team to support interesting local initiatives, to work more closely with local authors and business representatives, as well as to study the peculiarities of content creation and consumption in a specific region and to make corresponding changes to products.

The representative office in Kazakhstan was headed by Oljas Salmurza. He previously worked with the editor and bloggers of the Yvision.kz platform.

Last year VKontakte Team successfully launched regional offices in three Russian cities, and now the program is going to the CIS. Kazakhstan is a big and significant market for VK, so it is important for us to get acquainted with the Kazakh audience, to learn the needs of mass media and opinion leaders. At the first stage we will focus on interaction with local media and content authors - we will create joint projects, hold cultural and educational events. It is also important for us to get feedback for the product team to make our platform even more useful and interesting for users from Kazakhstan, "- says Olzhas Salmurza.

VK uses 7.2 million Kazakh users, the total audience of the platform has 97 million users. According to TNS data for December 2019, this social network is the second most popular in Kazakhstan. On the first - Instagram with an audience of 8.2 million, and on the third, with a large distance - Classmates (2.4 million). Kazakhstanis of VKontakte send 10 million messages every day, put one billion marks "Like," leave 2.7 million comments. Among the most popular topics are entertainment and leisure, society and politics, news and business, dating and communication, as well as books.

For the exit to Kazakhstan, the social network team prepared for users a set of stickers with snow bars and phrases in Kazakh. In addition, it is soon planned to launch a local news feed, from which it will be possible to learn about talented authors and important events for the country.

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